AI Agents for Dealerships: The Car Sales Revolution in Spain 2025
TL;DR: The automotive sector in Spain is stepping on the gas when it comes to digitalization. According to Faconauto, 81% of Spanish dealerships will increase their investment in AI by 2025. AI agents are not the future; they are the current driving force behind sales, allowing customer service 24/7, automatically scheduling test drives, and qualifying leads before they reach the sales team.
What is an AI Agent for a Dealership?
An AI agent for the automotive industry is an advanced digital salesperson. Unlike a static web form or a basic chatbot, this agent (like the ones we develop at tubot) can hold natural conversations with potential buyers via WhatsApp or the web. It understands models, finishes, financing options, and stock availability, acting as an expert first point of contact that never sleeps.
Why Do Dealerships in Spain Need AI Now?
Today's car buyer is digital. They visit physical dealerships less often (an average of 1.2 visits before buying) and do all their research online. If your dealership doesn't respond to a query on a Sunday afternoon, that customer will move on to the next one on Google.
Challenges for the Sector in 2025:
- Response Times: Customers expect immediacy. Taking hours to respond to a lead drastically reduces the likelihood of a sale.
- Low-Quality Leads: Sales teams waste hours calling contacts who were just "browsing" or don't have the financial capacity to buy.
- Inefficient Appointment Management: Coordinating schedules for driving tests and workshop visits consumes valuable administrative resources.
Quantified Benefits:
- Increased Revenue: Dealerships that implement AI report increases in sales by capturing demand outside of business hours.
- Operational Efficiency: Automation of 80% of repetitive queries (prices, schedules, location).
- Best Customer Experience: Instant and accurate responses regarding available stock.
Practical Use Cases: Your Dealership on Autopilot
1. The Nighttime Salesperson (24/7 Recruitment)
A user sees an SUV on your website at 11:00 p.m. and asks via WhatsApp: "Do you have this model in red and with automatic transmission?" The AI agent checks your stock in real time and replies: "Yes, we have one unit in stock. Would you like to see photos or schedule a visit to see it tomorrow?" The lead is captured and ready for the next morning.
2. Automated Test Drive Schedule
Forget about back-and-forth calls. The AI agent suggests free slots in your salespeople's schedules and automatically confirms the test drive appointment, sending a reminder to both the customer and the salesperson.
3. Pre-Qualification and Financing
Before passing the lead on to the team, the agent can ask key questions: "Do you have a car to trade in?", "Are you looking for financing?", "What is your monthly budget?". This allows your salespeople to prioritize customers who are ready to buy.
Implementation: How to Get Started with Tubot
Digitizing your dealership does not require a massive undertaking. With platforms such as tubot, integration is quick and easy:
- Stock Connection: We link the agent to your vehicle database (new and used).
- Definition of Rules: We establish the criteria for scheduling appointments and qualifying leads.
- Omnichannel deployment: We activate the agent on your website, WhatsApp, and social media.
ROI: Is it profitable?
Absolutely. The cost of an AI agent is a fraction of the salary of a junior salesperson, but it has the capacity to serve hundreds of customers simultaneously without rest. If the agent manages to close just one extra car sale per month thanks to its immediate attention, the investment pays for itself many times over.
Conclusion
In 2025, the difference between a dealership that grows and one that stagnates will be its ability to adapt to technology. AI agents are the tool that allows you to offer the premium service that customers expect, optimizing costs and maximizing every sales opportunity.
Do you want your dealership to sell while you sleep? Request a demo of tubot and turbocharge your sales.
