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AI Agents for Real Estate Agencies: Complete Guide for Agencies in Spain 2025

1/12/25
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AI Agents for Real Estate Agencies: The Real Estate Revolution in 2025

The real estate sector in Spain is undergoing an unprecedented transformation. According to recent reports by CBRE, 2025 will be the year of AI Agents, tools capable not only of answering questions, but also of executing complex tasks from start to finish. For real estate agencies, this means moving from manual lead management to intelligent automation that can increase closing rates by up to 30%.

TL;DR: Key Points

  • Trend 2025: AI agents become autonomous digital collaborators.
  • Impact on Sales: 30% increase in closings thanks to immediate and personalized responses.
  • Efficiency: Reduction of operating costs and freeing up of human agents for high-value tasks.
  • Availability: 24/7 customer service in over 50 languages to attract international buyers.

What are AI Agents for the Real Estate Sector?

Unlike traditional chatbots that follow a rigid script, Tubot's AI agents are digital employees trained with the specific information about your property portfolio. They understand context, can negotiate viewing times, qualify leads based on budget and preferences, and update your CRM in real time.

Why does your real estate agency need AI agents?

Challenges facing the sector in Spain

  • Portal saturation: Hundreds of leads come in from Idealista or Fotocasa, but many are of low quality.
  • Immediacy: Customers expect a response within seconds; if you take hours, you lose the sale.
  • Chaotic Schedule: Coordinating visits between owners and buyers consumes 40% of an agent's time.

Quantified Benefits

  • Automatic Qualification: AI filters out curious visitors from real buyers before you talk to them.
  • Instant Response: Handle inquiries at 3:00 AM or on weekends without extra staff.
  • Multichannel: Manage conversations on WhatsApp, Instagram, and the web simultaneously.

Practical Use Cases in Real Estate

1. Lead Qualification and Scheduling

A user asks about an apartment in the city center. Tubot's AI agent responds with the information, asks about their budget and availability, and if they meet the requirements, schedules the visit directly in the salesperson's calendar.

2. Multilingual Assistant for Foreigners

The Spanish real estate market attracts many international buyers. Tubot interacts fluently in over 50 languages, instantly breaking down language barriers.

3. Rental Management and Documentation

Automate the receipt of pay slips, contracts, and documentation necessary for tenant scoring, streamlining the process from days to minutes.

Implementation: Step-by-Step Guide

  1. Audit: Identify which processes (sales or rentals) are most time-consuming.
  2. Training: Upload your sales brochures and FAQs to Tubot.
  3. Integration: Connect Tubot with your CRM (Salesforce, HubSpot, etc.) and WhatsApp.
  4. Launch: Deploy the agent and monitor the first interactions.

ROI and Costs

The implementation of AI agents requires a minimal investment compared to the return. It is estimated that for every euro invested in intelligent automation, real estate agencies recover between 4 and 6 euros thanks to time savings and the recovery of leads that were previously lost due to lack of attention.

Conclusion

Technology is no longer the future, it is the present. Agencies that adopt AI agents in 2025 will lead the market. Ready to transform your real estate agency? Request a demo today and discover how Tubot can be your best digital employee.

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